Boris Johnson – London Mayor – 16/6/10

CAPE TOWN’S V&A WATERFRONT WORLD MEDIA & LEGACY CENTRE HOSTS LONDON’S MAYOR BORIS JOHNSON ON HIS 2010 OBSERVER TOUR VISIT TO EXPERIENCE HOW WORLD-CLASS SPORTING EVENTS ARE RUN

The V&A Waterfront World Media & Legacy Centre is one of the Cape Town stops on London Mayor Boris Johnson’s observation tour of South Africa 2010. Established to assist media and business to have phenomenal experiences in Cape Town and positively influencing the way South Africa is perceived in the international arena, the V&A Waterfront World Media & Legacy Centre is unlike the other official media centres. It is a joint-marketing initiative that constitutes a number of well-established, trusted “best-of-breed” service partners, providing a seamless range of services, equipment, products and content to media and business. The Mayor’s fact finding mission is to learn lessons from the South African hosts on how to run a major international sporting event ahead of the London 2012 Games and bid for the 2018 World Cup.

“With the roaring success of Germany’s world cup, and internet enquiries for travel to Germany rising by 25% post 2006, we just couldn’t miss the opportunity for Cape Town to establish its legacy on the world stage. Putting the best of our world class service providers under one roof seemed the simplest way to support the men and women reporting these stories, with The Salamander Company managing the entire process. Despite a few headaches that come with being first movers and founders of the concept, it has afforded us immense flexibility and opportunity,” says The Salamander Company MD, Andrew Douglas.

Martin Cuff, director of the World Media & Legacy Centre adds “We are proud to host London Mayor Boris Johnson on June 16^th and showcase the best that South Africa has to offer. We hope the Media & Legacy Centre is a recipe for success at other major events around the world beyond 2010.”

Media Contact: Sonja Rabé

V&A Waterfront World Media & Legacy Centre  

T: +27 (0)21 408 7604

C: +27 (0)79 392 8852

E: info@waterfrontmediacentre.co.za

Editor’s Note:

The Salamander Company is responsible in all areas for the management of the V&A Waterfront World Media and Legacy Centre. Headquartered in South Africa with offices in Australia and the UK, The Salamander Company is a strategic marketing and commercial services agency specialising in the sports, lifestyle and cultural categories. For more information please visit www.salamander-co.com: www.salamander-co.com